Traditions and rituals

Traditions and rituals
The North American traditions associated with Santa Claus are derived from a number of Christmas traditions from various countries. Some rituals (such as visiting a department store Santa) occur in the weeks and days before Christmas while others, such as preparing snacks for Santa, are specific to Christmas Eve. Some rituals, such as setting out stockings to be filled with gifts, are age-old traditions while others, such as NORAD's tracking of Santa's sleigh through the night skies on Christmas Eve, are modern inventions.

Parades, department stores, and shopping malls
Santa Claus appears in the weeks before Christmas in department stores or shopping malls, or at parties. The practice of this has been credited to James Edgar, as he started doing this in 1890 in his Brockton, Massachusetts department store. He is played by an actor, usually helped by other actors (often mall employees) dressed as elves or other creatures of folklore associated with Santa. Santa's function is either to promote the store's image by distributing small gifts to children, or to provide a seasonal experience to children by listening to their wishlist while having them sit on his knee (a practice now under review by some organisations in Britain, and Switzerland). Sometimes a photograph of the child and Santa are taken. Having a Santa set up to take pictures with children is a ritual that dates back at least to 1918.

The area set up for this purpose is festively decorated, usually with a large throne, and is called variously "Santa's Grotto", "Santa's Workshop" or a similar term. In the United States, the most notable of these is the Santa at the flagship Macy's store in New York City - he arrives at the store by sleigh in the Macy's Thanksgiving Day Parade on the last float, and his court takes over a large portion of one floor in the store. The Macy's Santa Claus is often said to be the real Santa. Essayist David Sedaris is known for the satirical SantaLand Diaries he kept while working as an elf in the Macy's display, which were turned into a famous radio segment and later published.
Quite often the Santa, if and when he is detected to be fake, explains that he is not the real Santa and is helping him at this time of year. Most young children seem to understand this, as the real Santa is extremely busy around Christmas. At family parties, Santa is sometimes impersonated by the male head of the household or other adult male family member.

There are schools offering instruction on how to act as Santa Claus. For example, children's television producer Jonathan Meath studied at the International School of Santa Claus and earned the degree Master of Santa Claus in 2006. It blossomed into a second career for him, and after appearing in parades and malls, he appeared on the cover of the American monthly Boston Magazine as Santa. There are associations with members who portray Santa; for example, Mr. Meath is a board member of the international organization called Fraternal Order of Real Bearded Santas.

Santa tracking, Santa websites and e-mail to and from Santa
Over the years there have been a number of websites created by various organizations that have purported to track Santa Claus. Some, such as NORAD Tracks Santa, the Airservices Australia Tracks Santa Project, the Santa Update Project, and the MSNBC and Bing Maps Platform Tracks Santa Project have endured. Others, such as the Dallas/Fort Worth International Airport’s Tracks Santa Project, the Santa Retro Radar – Lehigh Valley Project, and the NASA Tracks Santa Project, have fallen by the wayside.

In 1955, a Sears Roebuck store in Colorado Springs, Colorado, gave children a number to call a "Santa hotline". The number was mistyped and children called the Continental Air Defense Command (CONAD) on Christmas Eve instead. The Director of Operations, Colonel Harry Shoup, received the first call for Santa and responded by telling children that there were signs on the radar that Santa was indeed heading south from the North Pole. A tradition began which continued under the name NORAD Tracks Santa when in 1958 Canada and the United States jointly created the North American Air Defense Command (NORAD). This tracking can now be done via the Internet and NORAD's website.
In the past, many local television stations in the United States and Canada likewise "tracked Santa Claus" in their own metropolitan areas through the stations' meteorologists. In December 2000, the Weather Channel built upon these local efforts to provide a national Christmas Eve "Santa tracking" effort, called "SantaWatch" in cooperation with NASA, the International Space Station, and Silicon Valley-based new multimedia firm Dreamtime Holdings. In the 21st century, most local television stations in the United States and Canada rely upon outside established "Santa tracking" efforts, such as NORAD Tracks Santa.
Many other websites are available year-round that are devoted to Santa Claus and purport to keep tabs on his activities in his workshop. Many of these websites also include e-mail addresses which allow children to send e-mail to Santa Claus. Most of these websites use volunteer living people as "elves" to answer e-mail sent to Santa. Some websites, such as Santa’s page on Microsoft's Windows Live Spaces, however have used or still use "bots" to compose and send e-mail replies, with occasional unfortunate results.
In addition to providing holiday-themed enetrtainment, "Santa tracking" websites inspire children around the world to think about how space technology and exploration play an increasingly important role in daily life, teach them about geography. and encourage them to take an interest in science.

Christmas Eve rituals
In the United States and Canada, children traditionally leave Santa a glass of milk and a plate of cookies; in Britain and Australia, he is sometimes given sherry and mince pies instead. In Sweden, children leave rice porridge. In Ireland it is popular to give him Guinness or milk, along with Christmas pudding or mince pies.
In Hungary, St. Nicolaus (Mikulás) comes on the night of December 5 and the children get their gifts the next morning. They get sweets in a bag if they were good, and a golden colored birch switch if not. On Christmas Eve "Little Jesus" comes and gives gifts for everyone.
In Slovenia, Saint Nicholas (Miklavž) also brings small gifts for good children on the eve of December 6. Božiček (Christmas Man) brings gifts on the eve of December 25, and Dedek Mraz (Grandfather Frost) brings gifts in the evening of December 31 to be opened on New Years Day.
British, Australian, Irish, Canadian and American children also leave a carrot for Santa's reindeer, and were traditionally told that if they are not good all year round, that they will receive a lump of coal in their stockings, although this practice is now considered archaic. Children following the Dutch custom for sinterklaas will "put out their shoe" — that is, leave hay and a carrot for his horse in a shoe before going to bed—sometimes weeks before the sinterklaas avond. The next morning they will find the hay and carrot replaced by a gift; often, this is a marzipan figurine. Naughty children were once told that they would be left a roe (a bundle of sticks) instead of sweets, but this practice has been discontinued.
Other Christmas Eve Santa Claus rituals in the United States include reading Clement Clark Moore's A Visit from St. Nicholas or other tale about Santa Claus, watching a Santa or Christmas-related animated program on television (such as the aforementioned Santa Claus Is Comin' to Town and similar specials, such as Rudolph the Red-Nosed Reindeer, among many others), and the singing of Santa Claus songs such as "Santa Claus is Coming to Town", "Here Comes Santa Claus", and "Up on the Housetop". Last minute rituals for children before going to bed include aligning stockings at the mantelpiece or other place where Santa cannot fail to see them, peeking up the chimney (in homes with a fireplace), glancing out a window and scanning the heavens for Santa's sleigh, and (in homes without a fireplace) unlocking an exterior door so Santa can easily enter the house. Tags on gifts for children are sometimes signed by their parents "From Santa Claus" before the gifts are laid beneath the tree.